2023 kicked off the first edition of Wine & Travel Week, which brought together professionals and key players from all over the world in a programme dedicated to world wine tourism.

The programme, architecture and quality of the events created a favourable environment for business opportunities and facilitated the strengthening of contact networks and benchmarking.

The Forum was the meeting point for sharing ideas, projects and success stories, debating and exploring the potential for innovation and sustainability applied to wine tourism, business growth and brand communication and promotion.

The post-tours around the country's seven tourism regions showcased the diversity of the existing offer and promoted the territory in its most subtle details and resources. The focus on quality, distinctive positioning, comfortable itineraries and diversity were the common denominators in structuring these programmes.

Essência do Vinho - Porto, considered to be the main wine experience in Portugal, rounded off the week, offering wine tourism professionals the chance to immerse themselves in the world of wine through exclusive activities in an unforgettable setting!