Innovation and sustainability in relation to wine tourism are increasingly marking the agenda of wine regions. Both are a changing path for destinations' competitiveness and identity, supporting biodiversity protection, social inclusion, and territorial cohesion.

Promoted in partnership with Great Wine Capitals Global Network.

Local

Alfândega do Porto

Historic building located in the protected area inscribed on the Unesco World Heritage List.

Moderators & Speakers

La Vigne (Switzerland)

Céline Broggi

Bulle Verte (França)

Cyrielle Nau

Bocae (Portugal)

Cláudia Camacho

La Cité du Vin (France)

Florence Maffrand

activities programme

  • The challenge of digital transformation is more central than ever. From big data to augmented reality, as well as strategy to social media communication it's unthinkable that projects compete without being immersed in the digital world.

     

    Will these fast changes continue? What's the trend? Will it be possible to refuse this universe and dare to do it differently?

  • Tyler Brûle, MONOCLE | UK (tbc)

  • GOOGLE | Portugal & Spain

  • Jerome Hainz, BOTTLESTOPS WINE TOURS &
    TASTINGS | Germany

  • The challenge of environmental, social and
    economic sustainability is increasingly urgent and
    for Wine Tourism is even more critical, due to its
    close connection to the territory. Concrete actions
    can no longer be postponed. What are the short-
    term steps? How can projects integrate these
    actions and the inherent investments?

  • Melissa Brown, GEMTREE | Australia

  • Victoria Carrizosa, BODEGAS BERONIA | Spain

  • Cyrielle Nau, BULLE VERTE | France

  • Maria Chiara Mattiello, PIEROPAN | Italy

  • Heidi Newton-King, SPIERS | South Africa

  • Internationalisation is resuming its role as a driver of development alongside with new scenarios and opportunities. Future competitiveness depends on the ability to adapt positively to change. What assets do we have? What are the new challenges of the Wine Tourism business?

  • IPK INTERNATIONAL | Germany

  • Mar Suau, RELAIX & CHATEAUX | France

  • David Mora, BASQUE CULINARY CENTER | Spain

  • Susana Balbo, SUSANA BALBO WINES | Argentina 

  • Miguel Guedes de Sousa, AMORIM LUXURY | Portugal

  • Innovation is not just technological. Behaviors, values and needs change continuously. How can the market redesign the Wine Tourism offer? What is the limit to go further in creativity?

  • Anabel Gomez, CAMPO VIEJO | Spain

  • Cláudia Camacho, BOCAE | Portugal

  • Analia Videla, ARGENTINA WINE INSTITUTE | Argentina

  • The tourist experience increasingly gravitates around the human element. The search for self-transformation and work/idle balance lives alongside with the tourist experience that adds value and knowledge. How to propose a “return to basis” in a world of acceleration? What offer can be created to ensure the desired “simple living”?

  • André Buldini, SIX SENSES DOURO VALLEY | Portugal

  • Céline Broggi, LA VIGNE | Switzerland

  • Florence Maffrand, LA CITÉ DU VIN | France

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