LA CITÉ DU VIN – Bordeaux: A brand new cultural offer in a unique museum dedicated to world wine culture.

6 ½ years after opening, the Cité du Vin renewed its permanent exhibition with new attractions and new themes developed. From February 2023 on, visitors can discover 3000 m² of permanent exhibition, with a new interactive guide translated into 8 different languages, including Portuguese!

Other new experiences complete the offer:  

• A tasting dedicated to Bordeaux wines in a 360° room with spectacular images to discover the diversity of Bordeaux region and wines.
• An upcoming immersive, sensorial, and artistic tasting journey through the 4 seasons of the year (opening April 2023).

The languages of perfumes and wines have much in common: aromas, notes, stages, macerations, maturations. However, when a perfumer analyses a wine, several curiosities become clear. There are many inconsistencies and clichés commonly spread, in terms of smell, in the description of a wine. It’s time to deconstruct some myths about the aromas in the winemaking world. And perhaps this is the reason why perfumers are increasingly being used in Europe to innovate in the wine tasting sector.

Transportation is one of the key challenges to tackle to reduce CO2 emission: La Bulle Verte brings solutions to reduce visitors' carbon footprints while creating a unique immersive experience in the vineyards.

Creating an environment for both guests and employees to find opportunities and contribute to the social and environmental challenges we face can enhance their overall experience and make them champions of your travel offering. Traveling with purpose and unlocking your business to be a catalyst for positive change offers opportunities for all. Heidi will share some examples as food for thought.

Member of the 5th generation of the González family, Victoria joined the group in 2004, where she led the Marketing department for more than 15 years. Recently appointed Chief Sustainability Officer of the group, she is responsible for directing the sustainability practices of this winery.

In 2014, in London, Campo Viejo - Pernod Ricard Group - carried out the first largest experiment in which wine was tasted under the “Color Lab” experience, in collaboration with the University of Oxford. 3,000 people tasted a glass of red wine in a room where the colour of the lights and/or the music kept changing repeatedly.

Thinking on developing an accessible winetourism service and through a joint venture with Bodega Monteviejo, The Deaf Association of Mendoza, Gilsa, Topos and Reencarnaciones, this project resulted in the creation of a sign language glossary for the deaf, along with a web app.

Susana Balbo is the first female winemaker of Argentina. Her unmatchable attention to detail, her bond with the world of wine and her mold-breaking, entrepreneurial spirit have led her to design plenty of innovative, unique experiences for people to fall in love with Mendoza, her homeland.

Mar Suau is co-owner of Relais & Châteaux Son Brull Hotel & Spa, a family-run property in Majorca, set in an ancient monastery and surrounded by 30 hectares of land and vineyards where they produce their own wine. She is a former member of the Relais & Châteaux Executive Committee and Board of Directors for 10 years and an influential figure of the hospitality sector and a strong ambassador of wine tourism. She recently founded FOODIE CYCLING where she designs custom bike tours paired with gastronomic and wine experiences.
 

We are really excited to present the vinotherapy experience "La Vigne - Swiss Wine Therapy" in Porto, during the Wine & Travel Week Forum. The concept of La Vigne is to offer a unique, immersive and exclusive vinotherapy experience in the middle of vineyards thanks to a mobile and environmentally friendly pop-up spa.