Promoted in partnership with Great Wine Capitals Global Network.
Alfândega do Porto
Historic building located in the protected area inscribed on the Unesco World Heritage List.
La Cité du Vin (France)
Bulle Verte (France)
Spiers (South Africa)
Bodegas Beronia (Spain)
Campo Viejo (Spain)
Country Manager at SamyRoad & SAMY Alliance
Francisco Morgado Véstia
Coordinator of the master’s degree in Gastronomy Tourism, Basque Culinary Center
Argentina Wine Institute (Argentina)
Susana Balbo Wines (Argentina)
Relais & Chateaux (France)
La Vigne (Switzerland)
The challenge of digital transformation is more central than ever. From big data to augmented reality, as well as strategy to social media communication it's unthinkable that projects compete without being immersed in the digital world.
Will these fast changes continue? What's the trend? Will it be possible to refuse this universe and dare to do it differently?
THE CHALLENGE OF TRADITIONAL COMMUNICATION
Tyler Brûle, MONOCLE | UK (tbc)
ENHANCE THE DIGITAL TOOLS
GOOGLE | Portugal & Spain
OFF & ONLINE SALES
Jerome Hainz, BOTTLESTOPS WINE TOURS &
TASTINGS | Germany
The challenge of environmental, social and
economic sustainability is increasingly urgent and
for Wine Tourism is even more critical, due to its
close connection to the territory. Concrete actions
can no longer be postponed. What are the short-
term steps? How can projects integrate these
actions and the inherent investments?
Melissa Brown, GEMTREE | Australia
Victoria Carrizosa, BODEGAS BERONIA | Spain
Cyrielle Nau, BULLE VERTE | France
Maria Chiara Mattiello, PIEROPAN | Italy
THE HUMAN FACTOR
Heidi Newton-King, SPIERS | South Africa
Internationalisation is resuming its role as a driver of development alongside with new scenarios and opportunities. Future competitiveness depends on the ability to adapt positively to change. What assets do we have? What are the new challenges of the Wine Tourism business?
IPK INTERNATIONAL | Germany
Mar Suau, RELAIX & CHATEAUX | France
Miguel Guedes de Sousa, AMORIM LUXURY | Portugal
Innovation is not just technological. Behaviors, values and needs change continuously. How can the market redesign the Wine Tourism offer? What is the limit to go further in creativity?
Cláudia Camacho, BOCAE | Portugal
Analia Videla, ARGENTINA WINE INSTITUTE | Argentina
The tourist experience increasingly gravitates around the human element. The search for self-transformation and work/idle balance lives alongside with the tourist experience that adds value and knowledge. How to propose a “return to basis” in a world of acceleration? What offer can be created to ensure the desired “simple living”?
André Buldini, SIX SENSES DOURO VALLEY | Portugal
Céline Broggi, LA VIGNE | Switzerland
Florence Maffrand, LA CITÉ DU VIN | France
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