The archipelago is an oasis in the Atlantic. Among forests, cities, beaches and mountains, a great cultural and natural wealth is preserved. When focusing on its natural heritage, the imposing Central Mountain Range and the Laurissilva Forest stand out. The former, with its 8,200 hectares, is a Natural Monument and includes some of the island's highest peaks, such as Pico Ruivo and Bica da Cana. To the north, there is the subtropical Laurissilva forest, 20 million years of age and 15,000 hectares, which contributes to the spectacular landscape of the island. Porto Santo, well known for its long golden sandy beach and turquoise sea, joins these natural treasures, having recently joined UNESCO's World Network of Biosphere Reserves.

Madeira wine is produced from Madeira, a fortified wine with an almost unlimited storage life. Its history goes hand in hand with the island's development cycles and there are records of it being exported 25 years after colonisation began. With around six hundred years of existence, reaching all corners of the world, its fame and prestige are attested by countless episodes, one of the most emblematic being the toast celebrating the independence of the United States in 1776. With the studies to adapt various regional, national and foreign grape varieties, which began in the 1970s for the production of still wines, some wine growers took up the challenge and in the 1990s the first plantations were set up exclusively for the production of still wines (DOP Madeirense and IGP Terras Madeirenses).