As part of its strategy to champion gastronomy and wine as vital identity-driven, economic, and cultural assets, the Municipality of Porto presents a high-level discussion on the role of wine in the international positioning of cities and regions.

Under the theme "Wine Power: A Diplomatic Terroir," this talk explores how wine has evolved into a formidable instrument of soft power. It examines wine's unique ability to open doors, build trust, and project a compelling image of a nation or region to global markets, international decision-makers, and strategic audiences.

The session will further reflect on wine as a diplomatic ambassador for territory, culture, and lifestyle. Experts will discuss how regional identity—shaped by history, landscape, heritage, and narrative—can be leveraged to build a global reputation, foster confidence, and drive significant economic impact.